Copywriting is basically the best advertising for such means as newspapers, websites, and more. It means, getting an impressive and clear message out to all your readers or audience, for the end result you need. Great copywriting will get your readers attention. It will reel in your prey like a fisherman catching a great big fish. Catching fish is just an example of the rewards of your labor. You need to attract your readers interest and keep it, just like writing an article. Readers may be looking for different information though. You need to think about all of their needs and interests as you do your copywriting. Then you can begin writing to facilitate everyone’s need at once while they read.

You can also use copywriting on the computer for search engine copywriting. Copywriting for the Internet is now very popular because people wants to have a site that generates plenty of traffic. A site that has strong traffic will be able to generate more possible sales. Let’s explore this more.

Search engine copywriting is all about re-jigging the content on your website so it becomes more appealing to the reader/customer but also is able to be searched and retrieved by the search engines. Writing for search engines takes skill and when it is done correctly you should receive higher search engine ranking and hence higher sales.

There are many sites that depend on search engines (like Google) to accumulate traffic. Search Engines take the information from your site and cross reference it with the keywords used by the surfer. Depending on how you write and lay out your content, depends on whether the search engine can retrieve your site.

There are companies out there that specialize in this type of copywriting. There is a lot involved in search engine copywriting. It is better to leave it to a professional. Although this service may be costly, the returns you will reap will well pay for outsourcing your copywriting. If you currently own a website, but are seeing little or no traffic it would be worth it to invest in hiring search engine copywriting services.

Tina Valiedi is Marketing VP and Chief Editor for MPStrategies Firm, a company whose breakthrough service unleashes the power of the internet to drive hidden potential clients to your site.

By Loren Beckart

The key to having sales pages that convert is to be sure you include a few essential elements. There is a basic formula to writing good copy that has been tested and is proven to work. Once you’ve created a successful sales page, you own a template that you can use repeatedly, customizing it to fit other products. Your template will be like having a golden goose.

If you writing the sales copy yourself, or you are hiring a copy writer to create your online sales page, these are the necessities for it to be effective.

The Headline: Most headlines include three parts. One: the pre-head is to set up the main headline by letting your target market know you’ve got what they’re looking for. Two: the main headline. Using the largest font you plan for any part of the page, describe the product’s main benefit for the buyer. Three: the post-head. You don’t have to have a post-head unless you want to elaborate or clarify the main headline.

Introduction: The first few sentences of the letter should grab the visitor’s interest at an emotional level. The introduction draws the visitor further into the copy, allowing you to make a presentation of your product and offer. To appeal to the emotions, show the reader the benefits of your product or service by describing how they will feel or how their life will improve once they own and use the product.

Credibility: On-line, this is especially important. Some ways to build your credibility include using specific and real numbers rather than approximations. Use results-based testimonials that include at least the full name of the testifier. Give your background and expertise, if it is related to the product. Explain product test results, if applicable, or quote favorable reviews. Always give your contact information and address – it proves that you’re real. No one is going to show up on your doorstep, and if someone calls you, all the better; you learn from contact with your clients.

The Benefits: Itemize the benefits of the product in a bullet-formatted list. Put them in some order of importance and include an overload. Often, it takes only one bullet to convince a visitor to make a purchase, but you don’t know which benefit will be that visitor’s hot button, so have plenty of possibilities. Use a bulleted list because it is easy to scan.

Features and specifications: You say, in effect, Here is what you are getting. This is what the product is. These are the details about the product.

Bonus: Include something valuable in addition to the main product. A bonus should be something that people might order the product just for the bonuses, but the bonus doesn’t have to be costly for you. Quick start guides or tutorials are good. Or be creative and joint-venture, including a free sample of someone’s introductory product. Give a specific value to the bonuses so you can use that during the value build-up.

Build-up of value: In addition to adding in the dollar value of the bonuses, be explicit about why the product price itself is a good deal. Compare to similar products that cost more or provide less. If possible, offer a guarantee. Counter any objections that might come to the visitor’s mind. Create urgency, either because you have a limited number of inventory, a limited time period for an introductory offer, or whatever. Just make sure that your urgency is real; if you give a deadline, keep to it.

Ordering: Make this absurdly easy. Assume the visitor has never ordered on-line, and give clear step-by step instructions and several options of how to purchase. Offer a secure on-line credit card page, Pay Pal, call to order, or how to send a check, (it is rare that anyone ever actually does this). And remember, ask for the order! Write, Order Now.

Post Script: In effect, this is a one-paragraph summary of your sales page, including a repetition of the most important parts. Also, ask a final time for the order.

Once you’ve reviewed this list, look for good examples as you surf on-line. Of course, you would never copy someone else’s sales page, not even a line of it. Instead, look for examples that inspire you, and write come killer copy of your own!

Copywriting mistakes that cost you sales, clients and money.

Are you ecstatic about your copywriting results and see no room for improvement?

Does your copywriting reach your target market every single time?

Is your copywriting landing you more sales than you ever dreamed possible?

If not, then this may be the most important copywriting resource youll ever use. Why? Because this page will give you access to 100% FREE advice, tips and techniques for skyrocketing your conversion rates and boosting your bottom-line.

Copywriter Mistake #1: Failing to seize your prospects attention IMMEDIATELY!

You have about 4.5 seconds to grab your prospects attention in print and only 2.5 seconds on the web. If you don?t make the opportunity count, it won’t, which means you need to understand and apply the art of headline writing.

Copywriter Mistake #2: Neglecting to get personal.

Share your story with your prospects. This is a compelling way to gain the prospect?s trust, which is critical to closing the sale, ESPECIALLY online. Let the prospect get to know you, to feel like you are a trusted friend or confidant?that you understand and validate them.

The best story will be one that reveals your flaws, tribulations, insecurities, and of course your ultimate success and triumph in your field (which proves you?re the expert). This combo will make the prospect feel sympathetic first, inspired second, and motivated to buy third.

Copywriter Mistake #3: Selling features and benefits, not solutions.

Don’t do it. It’s a waste of your time and your prospects. Remember, people buy emotionally and justify it intellectually. Stan may have needed a new truck because he totaled his old one, but you can bet the decision to buy a fully loaded F-150 wasn’t made because it was a wise investment of $39,970. No, what tipped the scales was the feeling he got from the sound of that dual exhaust V-8 engine. Intellectually, however, he justified it by telling himself he required the hauling capacity at work and at home. This justification may very well be valid, but the fact is, it wasn?t the features or benefits that compelled him to buy.

Copywriter Mistake #4: Using a call to action that isn’t.

Example: For more information about widgets, call 1-800-WIDGETS.
This is an example of a call to action that just isn’t. There is no compelling reason for the prospect to pick up the phone and call.

A better choice would be, For a FREE demonstration of how our widgets can save you up to 30% every quarter, call 1-800-WIDGETS by June 12th.

The most effective calls to action include a bonus, deadline, limited quantity notification, penalty for not responding quickly or other strong incentive to act right away.

Copywriter Mistake #5: Forgetting to include a P.S. in your sales copy.

Never ever throw away this opportunity. The headline and the P.S. section of any sales copy are always the two most read portions, whether it’s in print or on the web.

Copywriter Mistake #6: Ineffective use of bullets, highlighting, cross-outs, handwritten script and more.

Marketing copy is available by the dumpster-full. Make yours stand out by making it easy to read. Draw your prospects eyes to important points by crossing out, in red, the original price for your widget. Then in a handwritten script write in the new, lower price. In a sea of boring modular text, it stands out.

Copywriter Mistake #7: Using me, me, me not you, you, you.

Prospects just don’t care about what you’re selling or what a swell person you are. They want to know how your product or service is going to

A) Remove their pain
OR
B) Bring them pleasure

If it doesn’t do one of those, they aren’t interested. Think about it. Would you be???

So now that you’ve got all this great free consulting, why would you use a professional copywriter? Because doing the writing yourself means investing time, money and effort in a skill that isn’t going to help you run your business. The truth is you don’t make money as a copywriter. But the right copywriter can make money for you.

If you’d like to boost your bottom-line by improving your copywriting, contact me today and receive a FREE critique of your marketing literature.

Committed to Your Marketing Success,
Lina L Penalosa

P.S. Still not convinced a professional copywriter could help you?

Then check out these FREE resources

• FREE copywriter critique
• Tips on choosing a copywriter
• FAQs about working with a copywriter

P.P.S. Want to take this writer for a test-drive before you commit?

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