Internet Marketing & Development Glossary
ADSL
Technology that allows data to be sent over existing copper phone lines. An ADSL connection is much faster than a standard phone modem connection.
Alias
An alternate name that is associated with a real file or address.
ALT Tags
HTML tags describing an image. They appear when the mouse is rolled over the image on a web page. Search engines can look for keyword phrases within ALT tags.
Anonymous FTP
Using FTP without establishing a user ID and password.
Antivirus Software
Software written specifically to combat harmful viruses. Anti-Virus software seeks and removes viruses from your computer.
Apache
An open source HTTP server for Unix, Windows NT, and other platforms.
Applet
A small program, generally refering to Java
ASCII
American Standard Code for Information Interchange
ASP
Application Service Provider / Active Server pages
AUP
Acceptable Use Policy
Automated Submission
The process of using a software or a web application to get a site listed in Search Engine and Directories
Autoresponder
A feature that sends an automated reply to incoming email.
For example, when customers send email to your support@yourwebsite.com address, an automatic response is e-mailed back to them.
Avatar
A computer generated or online persona, used primarily in online gamming, forums and chat rooms.