When dealing in the world of PR, it’s best to think before you speak – Unless Stephanopoulos is there to correct you.

Otherwise, you open yourself up to attacks like this

And This

She may be a twit, but even Paris Hilton knows more about energy policy and how to get Free Publicity than either Obama or McCain.

Talk about a PR No No

Wow talk about a PR issue. How do you explain why your turning out the lights when you promised to bring a new integrity to Washington?

Like the rest of us, Politicians are in it for their business. Their business just happens to be politics. Remember that when your in front of a camera or microphone, choose your words wisely – they just might come back to haunt you.

The Obama Iraq Documentary: Whatever the Politics Demand

In the public eye, it’s important to maintain consistency, but not
underestimate your target market.

Be Careful what you say or do, it could hit your bottom line.

The View allowed Rosie to continue getting more and more out of hand, insulting a portion of their viewing audience. This resulted in a loss of ratings and credibility for the show.

The lesson here is people do listen, so think before you speak.

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Never insult a potential customer. The Folsom street fair brings visitors to the shops along the street, and by ridiculing the beliefs of Christians they have alienated a large portion of the American buying public.

Likewise, an event ridiculing Gays or Muslims would also have been a dumb idea.

• A festival that ridiculed Gays would not be tolerated
• A sex theme with Mohamed, would outrage Muslims

No matter what your political or religious views; unless you want to work within a limited market (which means limited success), stay away from extreamist or insulting marketing tactics. They may just backfire.