How Do I Market A Website?
The first step is to distinguish between the two types of marketing (Sales and Search Engines) on a website.
- “Sales” Marketing consists of nearly everything you do on your website from newsletters to drop-in windows, to sales copy.
- “Search Engine” Marketing is far more specific, focusing on simply drawing traffic to your website.
Since the scope of this tutorial is simply to provide a foundational understanding of how to create your FrontPage website and launch your business on the web, we will not go into any great detail on these two subjects. Instead, we are providing the following resources to help you get started with your two marketing strategies.
Sales Marketing for your FrontPage Website
The following resources will cover all the basics of creating a truly effective website that sells your products or services.
Electronic Marketing for Small Business Low-Cost/High-Return Tools and techniques that Really Work
Jam packed with great information usable by any small business to promote themselves on the web.
294 page softcover Printed Book
List $19.95
ISBN 0-471-71870-x
Available from Antion.com
Integrate everything you need to do business professionally over the Internet – an Internet merchant account, a payment gateway, secure online order form, affiliate tracking, ad tracking, detailed reporting, and much, much more.
- For a list of Kick Start Cart’s Features Click Here
- Click Here for a List of Compatible Payment Gateways
- To Get a Free copy of Tom Antion’s E-Book “How to Pick a Shopping Cart System that Makes You Money” Click Here
- Click Here for a Free 30 Day Trial
*Note – Pay Special Attention to information on Sales Letters, DHTML Drop-In Windows, Newsletter Subscriptions, Sales Copy, and Blogging.
Search Engine Marketing for Your FrontPage Website
The websites below will provide all the information necessary to start generating search engine traffic to your FrontPage Website.
- Discover Which keywords Web Surfers Are Using
Overture Keyword Suggestion Tool
*Note – Pay Extra Attention to Spidering, Keyword Density, Link Popularity, Keyword Targeting, and Avoiding Spamming.